In this episode, Bill speaks to Adam Doyle the owner of Accountable Marketing who specialise in Websites. Adam has been working with many groomers in our community so in this episode we speak to him about everything websites, his dog, and his latest addition to his family.
We would like to take this opportunity to thank our podcast sponsor Lopay, and of course, if you have enjoyed this episode do not forget to subscribe on your podcast provider.
If you think your business would benefit from our coaching then check out our website (it is one of Adams website builds):
EPISODE ARCHIVEIn this solo episode, Bill reflects on some of the powerful conversations that came up during recent Pet Groomer Business Programme coaching calls.
EPISODE ARCHIVEThe conversation with marketing expert KiKi Choda from New Media Ghost elucidates the critical significance of local search engine optimization (SEO) for pet grooming businesses. KiKi delineates the necessity for pet groomers to enhance their visibility in local searches, emphasizing that 80% of consumers utilize search engines to locate nearby services. The discourse further explores the dynamic realm of digital marketing, where traditional methods are being supplemented and, at times, overshadowed by the digital landscape, including social media and keyword strategies. We engage in a thorough examination of practical tactics that can be employed to optimize online presence, including the importance of creating valuable content and leveraging local keywords. Ultimately, this episode serves as a comprehensive guide for pet grooming professionals aiming to elevate their marketing strategies and ensure their businesses thrive in the increasingly competitive market.
EPISODE ARCHIVEBill Betts dives deep into the essential strategies for marketing your pet grooming business, especially as we approach 2025 and seek to expand our client base. He emphasizes the importance of distinguishing between customers and clients, advocating for building lasting relationships that go beyond mere transactions. Throughout the episode, Bill highlights the necessity of effective branding and understanding your target audience, urging business owners to identify who they truly want to work with. He also discusses the significance of diversifying marketing efforts across various platforms to create multiple touchpoints with potential clients. With practical tips and insights, this episode is a must-listen for anyone looking to enhance their marketing approach and thrive in a competitive industry.
EPISODE ARCHIVEIn this episode, Bill is joined by Jamie Stenton a director at Lilac James. Lilac James specialises in Search Engine Optimisation, Social Media Advertising, and Google Ads. Jamie talks about these subjects and how getting these right can produce a constant stream of customers through the doors of your business.
