Good marketing for a grooming business is less about going viral and more about attracting the right clients and keeping them coming back.
In these episodes we talk about using social media without it taking over your life, encouraging recommendations and reviews, building a brand clients remember, and choosing marketing that suits your salon, mobile van or home business. Guests share what has worked for them, and Bill brings it back to the practical steps you can try this week.
If you are not sure where to begin, choose one idea from an episode and give it a fair test before moving on to the next.
Free from Pet Passion to Profit: Get Marketing Ideas for Under £10
EPISODE ARCHIVEIn this solo episode, Bill reflects on some of the powerful conversations that came up during recent Pet Groomer Business Programme coaching calls.
EPISODE ARCHIVEIn this episode, Bill is joined by Cheryl and Natasha from
EPISODE ARCHIVEThink TikTok isn’t for you? Think again.
EPISODE ARCHIVEIn this solo episode, Bill reflects on some of the powerful conversations that came up during recent Pet Groomer Business Programme coaching calls.
EPISODE ARCHIVEIn this episode, Bill is joined by Cheryl and Natasha from
EPISODE ARCHIVEThink TikTok isn’t for you? Think again.
EPISODE ARCHIVEDental care is becoming a bigger part of modern grooming, and clients are starting to expect more than just a clean and tidy trim.
EPISODE ARCHIVEEPISODE ARCHIVEEPISODE ARCHIVEIn this episode, Bill Betts is joined by Jo Wallace, a passionate pet groomer, trainer, and advocate for lifelong learning in the grooming industry.
EPISODE ARCHIVEIn this episode, Bill is joined by KiKi, an SEO expert from New Media Ghost, to talk about something that can make a huge difference to your grooming business: being found online.
EPISODE ARCHIVEEPISODE ARCHIVEEPISODE ARCHIVE🎧 This Week’s Episode: Talking Teeth with The Dog Tooth Fairy:
EPISODE ARCHIVEPhotography plays a pivotal role in establishing a strong first impression for any pet grooming business. In this episode, I am joined by Edouard Demarly, a distinguished French professional photographer, who elucidates the significance of professional imagery in enhancing one's business image. We delve into the common trepidations associated with being photographed and explore effective strategies to overcome these fears. Edouard shares invaluable insights on how to present oneself confidently before the camera, allowing business owners to authentically connect with their clientele. Ultimately, we emphasise that investing in quality photography is not merely an expense, but a vital investment that can yield substantial returns for your business.
EPISODE ARCHIVEThe conversation with marketing expert KiKi Choda from New Media Ghost elucidates the critical significance of local search engine optimization (SEO) for pet grooming businesses. KiKi delineates the necessity for pet groomers to enhance their visibility in local searches, emphasizing that 80% of consumers utilize search engines to locate nearby services. The discourse further explores the dynamic realm of digital marketing, where traditional methods are being supplemented and, at times, overshadowed by the digital landscape, including social media and keyword strategies. We engage in a thorough examination of practical tactics that can be employed to optimize online presence, including the importance of creating valuable content and leveraging local keywords. Ultimately, this episode serves as a comprehensive guide for pet grooming professionals aiming to elevate their marketing strategies and ensure their businesses thrive in the increasingly competitive market.
EPISODE ARCHIVEThis podcast episode emphasizes the critical importance of being open to change within your pet grooming business. Bill reflects on the necessity of adapting to evolving market conditions and client behaviour, highlighting a case where a groomer struggled due to a lack of marketing innovation over the past decade. The discussion stresses the need for business owners to step back and evaluate their practices, including diversifying services and exploring new marketing strategies across various platforms. Additionally, the conversation touches on upcoming changes in regulations and wages that could impact salon operations, urging listeners to proactively seek advice from financial experts. Ultimately, the episode encourages pet groomers to embrace change as a pathway to growth and success in their business endeavours.
EPISODE ARCHIVEBill Betts dives deep into the essential strategies for marketing your pet grooming business, especially as we approach 2025 and seek to expand our client base. He emphasizes the importance of distinguishing between customers and clients, advocating for building lasting relationships that go beyond mere transactions. Throughout the episode, Bill highlights the necessity of effective branding and understanding your target audience, urging business owners to identify who they truly want to work with. He also discusses the significance of diversifying marketing efforts across various platforms to create multiple touchpoints with potential clients. With practical tips and insights, this episode is a must-listen for anyone looking to enhance their marketing approach and thrive in a competitive industry.
EPISODE ARCHIVEBill Betts speaks with Elizabeth Hack (El Hack) about her journey from being a successful dog groomer to a business coach specializing in the canine industry. El shares her insights on the importance of effective marketing strategies, emphasizing her six-week marketing campaign approach that can help businesses attract more clients rapidly. They discuss the significance of knowing your worth as a service provider and how to overcome limiting beliefs surrounding pricing. El also highlights the value of community connections and how building relationships can significantly impact business growth. The conversation culminates with the exciting launch of her new book, "Fetch More Clients: Effectively Market and Grow Your Canine Business in Six Weeks," which is packed with actionable advice for pet professionals.
EPISODE ARCHIVEIn this exciting episode, Bill Betts, pet grooming business coach, is joined by Louisa, the owner of Wag Tails of the Wolds, who was recently featured on the TV show Gone Fishing with Ted. Louisa opens up about her experience on TV, the growth of her grooming business, and what led her to become a groomer. This in-depth conversation touches on the challenges, successes, and insights Louisa has gained in the grooming industry. A must-listen for anyone in the pet grooming business, this episode runs over an hour but is packed with valuable takeaways! If you've enjoyed this episode be sure to subscribe on your podcast platform, and of course as always a big thank you to our Podcast Sponsor Lopay the low-cost payment solution platform that helps you keep more of the money that you earn. Your support for the Podcast and groomers is much appreciated. If you would like to find out more about how we can help you in your Pet Grooming Business, visit our website here: https://petpassiontoprofit.com/
EPISODE ARCHIVEIn this episode, Bill speaks to fellow business coach Dom Hodgeson a Pet Based Business Coach.
EPISODE ARCHIVEIn this episode, Bill is joined by Alessandro Calzolari who is a Consumer Psychology and Marketing Expert. Alexandro comes onto the podcast to speak to Bill about the Pet Grooming Industry to give us a better understanding of Consumer Psychology.
EPISODE ARCHIVEIn this episode, Bill is again joined by Jody for Part 2 of copywriting. This episode specifically covers putting your business in for awards. Awards are important for groomers not only to give yourself something to look forward to but to show your customers that they are in good hands as well as other benefits.
EPISODE ARCHIVECopywriting with Jody Raynsford, in this episode Bill and Jody cover copywriting a subject that many don't think much about but can have a huge impact on your business. If you would like to find out more about Jody why not take a look at his book "How to Start a Cult" check it out on his website
EPISODE ARCHIVEIn this episode, Bill talks about the 5 reasons why people choose you as their groomer and why they might keep coming back.
EPISODE ARCHIVEIn this episode, Bill speaks to Sam and Jodie from Houdsly who make eco (vegan) friendly products for the dog grooming industry.
EPISODE ARCHIVEIn this episode, Bill speaks to James White owner of the James White Sales Academy (
