Getting Found Online – SEO Tips for Pet Groomers with KiKi from New Media Ghost

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Welcome to the Pet Grooming Business Podcast with me, Bill Betts, where we give practical business advice to help you grow your pet grooming business. This podcast is sponsored by Low Pay, the low rate payment app that gives you more. So, without further ado, let's get going.

All right, well, everyone, how are you all doing? Welcome to the next episode of our podcast and this one I am joined by Kiki from New Media Ghost. Welcome, Kiki. Hi, Bill. Thanks for having me. You're welcome. How are you? I'm good. I'm really looking forward to this conversation because visibility is something I care deeply about, you know, and honestly something that like most business owners, especially small business owners offering services, don't even realise that they're struggling until it's a little bit too late, as we meant as we talked about before.

Yeah, well, hopefully people have listened to your previous podcast all about SEO and websites and stuff like that, but if they haven't, perhaps you can just give us a little rundown as to what, who, who you are and what you do and how do you help businesses. Yeah. Thank you. So I run a business called New Media Ghost which is basically about digital marketing, but we do a lot more in depth work with customers with their content and creating, building websites that specific to Customer Journey and now to machine, but it's really about getting people found on searches.

And I've also recently with a partner friend of mine, created something called the Zero Click Authority app. Actually it's a website and then we've got an app on it and that's all about helping businesses show up where it really matters. So such as like Google Voice, Search, anything like AI generated answers. But we'll go more into that. So it's not just about social media and it's not just with ads, but organically and with visibility that actually lasts. Of course, the caveat is that with everything changing in AI so fast, everybody's site needs to be updated and otherwise at the moment you're just risking being, you know, falling behind, unfortunately.

Yeah, it's quite interesting. I think you might know different to me, but the rise of AI for me feels like it's been the last nine months, maybe a year. Has it been going on longer than that? Have you been looking at AI for a while? Yeah, so that's a really great question because I get asked this often, so if anybody else has come across any podcasts or webinars or I've been part of, they'll hear me say this. But I actually started to learn about AI back in 2018, it was because I was working with a surgeon market and it was all about prosthetics and how AI was being used in prosthetics.

And you know what, even back then I was thinking, how can this be used in marketing? And I could never figure it out. And then rock on. 2022, after the whole Covid thing, I start to delve into it because I worked with a lot of clients across the water, across the states and I start to work or find out more information about Google and how Google were doing things. And I was part of this little cohort of courses and they were talking about AI and I actually started to.

About what we're gonna briefly touch upon today. Search generative experience. So the, the AI part of searches back in 2020, so 2022, I started a writer about in 2023, I think, late 2022, I published it online on a YouTube. So. And, and it's only now the people are. Back then people are like, what are you talking about? And it's only in the last year or so since ChatGPT came out, everybody's like, oh, now we know what this is and searching it more. So yeah, so it has been quite some time.

People are starting to wake up to it. And I remember having conversations with you and you were very excited about AI and how it's progressing. And you're sort of saying to me that Bill, it's all very well being found on Google, but that's not enough. That's not going to be enough in the future because people are now, and I think we're seeing it now, are starting to move away from search engines like Google and I don't know any others actually, but they're starting to move away from search engines like Google and asking their friendly chat gcp and I always say remember to say please and thank you.

Although it does cost them a lot of money in electricity. When you say please and thank you. My conspiracy theory is, having watched Terminator, that chat GDP will become Skynet at some point and will come down hunt us all. So if we reply to it, maybe we'll be, we'll be saved in the, in the battles. Do you know you're absolutely. Yes, carry on saying please and thank you. So, so this is really interesting actually that you mentioned about searches because this number keeps changing. So if you've.

Again, if you've heard me on something else talking about this, I might have changed the number because it is changing so quickly and sometimes it's up and sometimes it's down. But it's around the 15 to 20% mark.

I think the last one I read was the Economic Times and they said that OpenAI chatgpt. Now, remember, it's not just chatgpt, the, like perplexity, Claude, there's other LLMs out there, ngpts they're already handling well, I know specifically chatgpt is already handling like 15 to 20% of Google's daily search volume. What that means.

And remember, like perplexity and that they're growing fast as well, so the number's probably even higher. So what that means is when we now traditionally search in Google search, now people are using GPTs, they're searching in the GPTs and so they're not no longer just relying on Google searches. So it's really good that you brought that up straight away because that is a big part of what's going on today. And I guess. Are you showing up? Yeah, yeah. What's LLM stand for? So that's a Lang Lang, that's the language model.

So that it's, you know, all this. So that's the. Basically look at it as a car engine and then look at it as. So, how can I put it? So your car is. So your car is the LLM and the GPT is the engine inside. Sorry, your car is the GPT and the engine inside of it is an LLM. So sometimes they're intertwined, like OpenAI is the LLM and GPT is. Chat is a GPT. So sometimes you have that and then you have other, other areas where it's not a GPT, but it is an LLM.

Perhaps I shouldn't have even used that because that's too stupid.

We like to keep things simple. I really like to keep things simple because I think sometimes our busy brains, it just goes over our heads, doesn't it? Yeah, I think I'll just use GPT going forward. Sorry. So it's interesting. So whilst you're explaining that I went into the chat gtp, I'll stop calling it the Terminator, and said to it, I live in Appledore and Kent, please can you recommend a dog groomer and can you also tell me why you recommend them? And that's really interesting, the results that came back.

So we had. I've had 1, 2, 3, 4, 5 dog groomers recommended to me and GCP is really focused on distance. So this one's very close by. Minimum travel, local reputation likely good for regular grooms, trims and now clipping. And I'm thinking as a. As a Dog groomer. I don't really want to be recommended just because of different. The distance to the house. Yeah, I'd like chat GGP to like pick that up a little bit, a little bit more, a bit more detail and stuff like that.

Is it, is this what we're talking about, how to influence these kind of searches and appeal on these searches? So yes, and the question you asked there is. It was, where was it? And well, it was like, can you recommend a dog groomer about something near me? And I live in Appledore, Kent. So that's why it's talking about the distance. But I guess, you know, it depends on what your customer is going to search and, and your customer could be searching something like the best dog groomer in Appledore or the best dog groomer in Kent and it might throw up something completely different.

So I think. And that's really important actually. It's a fundamental of the way people are using GPT.

People are just throwing questions in there and expecting the correct answer to come back up. Exactly. Sorry. Around what they want. But what it's doing is coming back with an exact response. So I guess here, right now, what we're saying is it's the questions that you ask that are going to give you the, the response to that question. So yours is like where. Whereas if you put the best, it might be a different answer. Yeah. So it's only come up with five, so there must be like plenty more dog groomers around us.

So this comes back to like what we're talking about, why it's important to get onto these search engines, isn't it? Definitely, yeah. So when you're searching in these, when people are searching in search engines and in GPTs, they're asking specific questions and nowadays, like you've just done now, Bill, you've used a long tail key. Long tail keyword. So you've actually asked a sentence, you've gone straight into a sentence. Whereas if you remember way back when, we just used to ask one or two words and then they used to come up.

So what I'm saying here is the question is important, the answer is just as important, but it's the keyword that you're using. So that Appledore in Kent and the dog groomer is really important there. Those are your keywords. So content going forward should have, if you wanted to show up on there, should have that information within the content piece that you're writing. So that GPT and what I'm going to talk about in a moment, AI overview They can pull through your link to your content because you're answering a question.

There's a. I think it's quite interesting because I think there's different behaviors there as well. Like when you're going onto Google, your behavior, like you said, might be a couple of short words, but I know people that sit on their sofa at night having full on conversations with him or her or as you called it, the machine. They have like full blown on conversation, full blown conversations with them. So you're probably more likely to use sentences and paragraphs when asking questions in chat gdp, whereas you probably won't in Google.

Yeah, definitely. That's happening a lot. And I think we are Starting to use GPTs as our friend now. Some still fear it, but as someone who can answer everything but remember that it's moved on a lot and it's learning from our behaviors and our. When I say behaviors as in what we're questioning or what we're asking. So it's learning a lot from that and also it's reiterating. So it's continuously moving. I mean Lang, language and language models are all about learning more and more. And this is what the GPT is doing, is picking up out of that language model.

So I think it's moved a lot. But there's a lot more to come. I think we don't realize how much more there is out there for it to give us. Yeah, I mean it's certainly very complimentary when you chatting to it. I have to say it's good for the ego sometimes. Oh, Bill, I really like that idea. Well done. Yeah, yeah, definitely. But we also to remember that as. As good as it is, there are hallucinations in these at the moment. So sometimes if you do searches, if you run searches, you have to say like where did you get this information from?

And then they'll say, oh, I just made that up just as an example.

So if I'm doing some research and I'm using GPT for research, it'll throw out a statistic and then I'll say, okay, show me where this statistic is. And then it might give me a URL, a link to go to. I'll go to the link and there's nothing about that statistic. And then I'll have the conversation saying this statistic doesn't exist. And I'll go, oh yeah, that was just like a child to see what they marketed. So just like, oh, sorry, I thought I caught you out. Or you go to the link and it's just a joker In a box going.

This podcast is sponsored by Low Pay. Low pay is half the price of Sumup and Zettle. So you keep more of the money that you earn. Rate starts at 0.79%. I've heard on, like, I've heard on the news that, you know, lawyers are standing up in court when in quoting case law where they've done their, their research overnight on like GCP and stuff like that and they're quoting case law in court and the judges are like, that just doesn't exist. So they get. So people are getting caught out by it.

They're getting caught out by it. Yeah. So, well, let's put it back to our original topic because I feel as I've gone down a chat GDP rabbit hole. Yeah. What you do and when you're, when you're chatting away to him, he, her, she, the machine, he just like chatting away, like go down all these different rabbit holes. But yeah. So AI overview. Tell us about AI overview. So I thought before I jump into that, I give a bit of context on, on the whole subject that we're talking about why AI visibility matters, like for pet groomers right now or small businesses.

Yeah. Just because I think we're jumping as a nation or as a species. We're jumping into things like GPT machine. But we also need to think how do we interact with our prospects, our future. So if it's all right, I just want to share a quick story. Yeah, of course. Go for it. So I got to remember the statistics now and they are true.

So back in, I think it was like 2011. 2010, 2011, buying pet food online felt about as persons ordering batteries. Right. So Amazon treated pet supplies like a commodity because Amazon was doing. It still is doing really great up there when you're buying things, it was cheap, fast and convenient. That's what Amazon does. But what they missed was that pets aren't products, they're family. And you know, your pet groomers here will know that because they deal with people day in, day out that bring in the pets to the shop.

So local pet and shops and vets already know that because when they're building these relationships, they're remembering things like names. I think you and I mentioned this earlier and they're celebrating milestones, they're sharing highs and lows of the pet ownership. But what happened, that's exactly what happened actually was the two guys that were owning Chewy, I think it was Ryan's. Ryan Cohen and Michael Day. That's right. They tapped into it when they launched Their business, chewy. Over 100 investors turned them down. I think it was over 100.

Yeah, we'll stick around those statistics. I'm trying to think back to the story, but basically over 100 investors turned them down, assuming that, like Amazon would crush them. Because we know what big giants, you know, what stuff Amazon has and what a big giant it is. But Chewy didn't try to compete on price and, and they didn't try to scale either. What they learned, what they kind of leaned into and learned, was that Amazon couldn't replicate what your groomers offer. The warmth, the care, the connection, and they turned the transactions into relationships.

Now, I'm coming to the end of this story, but why does that matter for pet groomers? Because online you face the same risk of being commoditized. So whether you're a big giant as Amazon or you're a small pet owner, that story is still happening. People are still searching. To a pet parent searching online, one groomer is just going to look like another one, right? Unless your expertise and your care and that you show up, that you're visible in places that right now pet owners are asking questions, which is what we just mentioned, which is your GPTs and your.

Or Google where they're asking those questions. And that's the shift that I'm going to try and cover now. I'll go through like four of the most common questions that are asked, questions that I think will resonate with many of you, you know, when many of the pet groomers, particularly now that like AI is reshaping how people find local businesses like you've just done, Bill.

So, yeah, go on. I really like that, that point that you made about competing on price. And it does come back into the work do because many new groomers, when you talk to them about how they set their prices, very often they look at their local competition thinking that, you know, if I want to get ahead or I want to be part of the local competition, I need to match their prices or match their prices and take £5 off or something like that, which, you know, is horrendous.

But because we, we never know, we, you just never know what the groomer down the road, whether actually making any money.

So yeah, they, they often look at prices like the, the first point of like competing. But the way I sort of help my clients and teach my clients is that we don't compete on price. Well, Robin, our pricing mentor obviously says, you know, you're going to be the most expensive in your area. So we don't compete on price. But we really focus on that marketing element and that, the personal, the personal element and the know like, and trust and the customer service, you know, answering the phone, speaking to people and stuff like that.

So it was really great that you mentioned that that Chewy, this big food brand came in and going, no, we're not competing on price, we're going to compete on service, on care, on like how we care for the animals. We're not, we're not like that Amazon, we're not going to just pump out pet food. We're going to make sure that people know we care about them. Yeah, definitely. And I think that's, that that comes in really strongly with pet groomers because pet groomers are constantly, you know, trying to get themselves out there but now they've got the tools that they can use.

They can, they can they. So they're already offering that warmth and that caring and that nurturing and the understanding and that full blown relationship not just with the pet when the pet comes in, but with the pet owner who's going to bring the pet in. Right. And what we've done is we've gone from everybody searching online and then offering this. But remember to, to offer all this and for the pet owner and the pet to understand that you are the right person for them or your grooming business is the right, they need to find you.

So how are they going to find, See it. That's it. And it also pulls in very nicely to a lot of questions that are going through the, the Facebook group, dog groomer business help and support because there's many new groomers coming in going, right, I want to set up my groomers, how do I market it, how do I get found? So it's great we're having this conversation. Oh good. So let's, let's start with one of them that, that I've searched and then I've heard about which is why don't I show up when people search for what I do?

I mean that's not just bedrooms, that's just general public, as you know, general businesses. The truth is search doesn't work the way it used to. It's no longer enough to have just a great website because the AI systems, whether that's like we mentioned Google, Siri, Remember Voice and ChatGPT, they're all trying to give direct answers to people. That means that they pull from the content that's structured to answer. So remember, it's got to be structured, not just published. So if your business, business isn't structured to show up in those places.

Even if you're a pet groomer. The best groomer in the area. The best pet groomer in the area, like we just talked about, then basically you're invisible. And, you know, one thing I want to just kind of just put out there as well, it's not your fault and it's something that you can fix as well, you know, which. Which we're going to go into. Yeah, yeah.

Let's just pick that apart a little bit to make it so. To make sure people understand that. So when someone searches on a search engine or a GPT or a Siri voice search that within seconds that goes into the. The World Wide Web, the Internet, and it's searching billions of websites for the answer to that person's question. So just having the words dog groomer Ashford or dog groomer Appledore these days used, well, used to be enough, didn't it? You know? Yeah. It would pick up dog grooming near me, would pick up dog groomer Ashford, which is near the person's location.

But now it's starting to look for longer answers to their questions. It's starting to pick out different keywords and stuff. So having a website that just says you're a dog groomer in a certain location potentially is not enough anymore. Absolutely not. And that, yeah, that's spot on, basically what you've just said.

And we go back to the long tail keywords again. So it's. People are asking questions and sentences and now these responses are coming back if you're answering those questions. So it's going back to do you know who your customer is and do you know what their needs and what their pain points are really? Isn't it? Yeah, yeah. The other thing. Yeah, sorry, go. What's the next one? Oh, sorry. I listed them, but I don't have the answer to him because they're all in my head. I don't have time for all this marketing and I completely get it.

Yeah, because they're on their feet all day. They're working with clients, they're sorting bookings. I mean, I know this from working with.

They're doing the real work. So. Yeah, so I kind of. Well, not. I do understand it because I get it in my own. In my own business. But listen, the good news is that they don't need. They don't need more content. So, you know, they don't need to worry about. Yes, I have fresh content coming on because you're answering fresh questions, but they just need content that works much harder in the right places Do I work with, like, businesses who've seen results from just one well structured page or blog and then months of random posting lately?

Because it's all about focusing on what Google and voice assistants and AI tools are actually picking up. Not just what looks nice on social media, but don't forget that, like, social's got its place too. Because in some searches I found most recently it's like Facebook is being pulled through because people are asking questions on things like Facebook, Reddit, Quora and whatnot. And they're great. I'm not saying so much Facebook, but there's other ones like ask the engine, ask the public. They're pulling through questions and the answers.

So people are asking the questions in real life, in real terms, and the engines are pulling through the answers and those answers are coming from the content. And going back to the content doesn't have to be new all the time. You can use a piece of content that's old and just start sprucing it up and really thinking about what your customer, what your prospect needs. I think you mentioned blogs and I think this is a really good point to stop and just talk about blogs because you work with us on our pet grooming business, A to Z Animal Care, and we did our website and then started doing some blog work with us.

And I could hand on heart say that as those blogs were going out and we wrote specific blogs or you wrote specific blogs on teeth cleaning, puppy, the puppy package one particularly, and the teeth cleaning and cats, the three, those. Those are the three blogs that really stand out. When they went out, the inquiries went up and you could see the. And it's not. You could see the inquiries coming into the inbox, you know, where people are hitting the blog, going onto the website, going onto the contact page and then making that inquiry, you know, so I'm not a skeptic, but I'm always sometimes a little bit like, oh, email marketing, blogging, you know, are people actually going to read them?

But, but I think, I don't think people necessarily read all that content. But the blog's there to ensure that you're being found. Yeah. And that the search engines are finding you. And then, you know, we, we did some other bits about do like targeting the whole of Kent. I'm like, why are you doing this? And it's like, well, because we want you to be found, basically. So, yeah, the blogs, the blog is just like working really well. Really well. That's good. Yeah. And that's exactly what this content that I'm Speaking about today is your content should be answering those questions pure pain points, but also is the way structured so you're not only just answering questions that, you know, I mean, this happened recently.

Nothing to do with the room inside a business. As a corporate client, I asked the center to ask their staff, who are call center staff, to send me five questions that they get asked regularly. And I got them because I was going to work on them and start writing the content. As soon as I received that information, I looked at it and what somebody had done was gone into ChatGPT or the likes and ask that question for their business. And they gave me questions that not a human would ask, but what the machine was asking on behalf of what it thinks a human's going to ask.

And that was quite telling because I thought, well, I told them the truth, that actually I wanted real life human questions. But I will try these. And I tried them, the questions that they'd given me. And interestingly, we haven't had even to this day, we haven't had one hit on that page.

And it's only been over five or six weeks. But yeah, we've not had one hit. So. And I'm keeping an eye on it because I'm like, okay, this is really good. Whereas when I've worked with like, people like yourself, clients like yourself, I actually ask you the questions, don't I build? And I say, like, what are people like asking right now? And I'll do my research and see what's popular, but I don't know the actual questions. People are walking in and saying, oh, I've got, you know, I got this problem, or I've got, I need this doing.

And then we'll work around the answer. So it's very, very interesting how people are using machine to, to do their work, but really like your pack room is right now that they, they have that warmth, they have that relationship and they should be really leveraging on what they know and asking those questions and using those questions that people are asking them into real life answ. So if someone's like, someone's been inspired by this and say, right, I'm going to write a blog for my, for my website.

Why, why wouldn't they or why should they not go to ChatGPT and say, right, I offered cat grooming or ultrasonic teeth cleaning, please write me a blog about this. Why won't that, why won't that work? Yeah, I'm not saying it won't work. It might, it might work because things are progressing so quickly. But Remember when people are writing using machines and I'm saying machines because there's lots of different ones, not just chat out there now. So there's like Jasper, there's perplexity, there's Claude, so there's so many out there.

But when somebody's using machines like GPTs, like ChatGPT, sorry, the answer that's coming back is not in the tone and voice of your business or you. It's not. So if you're a caring and professional, it's not telling you that unless you specifically ask it specific questions to get them to understand. So get that machine to understand how you want to come across.

It's not in your brand, it's not answering as like how you would. So if you ask me a question, there's a specific way I'll answer it in my tone, voice, the way I come across. Whereas if I put it in GPT, it's just going to give me the same back and soon enough. Well, actually it's already started because I can spot.

Then I'll talk about EM dashes here, but I can spot an AI written article straight away. Then when that's written purposefully, with purpose behind it, with all my clients, we write articles ourselves. Now, this is where GPT can come in, or any of the GPTs is that you then put that into the machine and say, can you check for anything I might have missed, but you want to keep it as it is. So you're saying, keep it as it is, but check for anything I've missed and that's where you can enhance it.

But remember that that machine isn't going to know the question that you know that somebody's come like somebody with a pet has come through and just said, oh, you know, my, my pet's nails broken, it's been crying all night and then I don't know what to do and are you able to fix it? So now you've got a real life question that maybe GPT hasn't picked up or doesn't know how to format it in a way that somebody would ask it. And that's the difference between you doing it and then putting it in just to clean it up, but in your own way, then you going in there posting, look, I need this.

And then all of a sudden that's about five or 10 different groomers with exactly the same response in the same tone, in the same voice. So in a way, actually thinking about that, our customers are doing the hard work for us because they're coming into our salons and they're asking us questions. They're talking about problems, they're talking about issues that they're having at home with their pets and potentially at home in general. You know, they're actually doing. They're highlighting the kind of keywords themselves, aren't they, by talking.

So I suppose a challenge or a task for people, listening, going forwards is over the next sort of couple of weeks or a week or so. Just have a notepad, maybe on your desk, and just make a note of the conversations you're having with your. With your customers. And if you find there's a theme, you know, itchy skin. We had one. We had someone text us this morning, their cat had a tick on their eyelid. You know, that could be a potential blog. Start making a list of all these problems that you're coming across and the questions that your customers are asking.

And there's your content, there's your blogs, there's your. Absolutely. There's your content that you'd be writing. Yeah, absolutely, 100%. And in fact, if you think about it, if they're asking that question to you, can you imagine what they're putting into the machine? They're putting the same question into the machine if they didn't know you. So that's the way that it would work. Yeah, yeah. So the customers. Unfortunately, not all pet groomers like to talk to people.

We quite often get the. Yeah, I went into pet grooming, so I don't have to deal with people. But unfortunately, pets come with owners. But the owners are the key. The owners are your. You know, the owners are doing this heavy lifting for you. They're giving you the. The answers. They're giving you the content. Definitely.

And then we've got another question that I kind of found was. And looking at my. I got four of them, I think here. Yeah, I've tried posting, but nothing's really happening. I love this one, actually. And like I said, this is not just about the pet grooming industry. This is about small. Well, any business, not just small businesses. And it's frustrating, I understand that. Especially when you're putting all that effort in. But visibility isn't just about effort, and as I mentioned before, it's about structure. So I guess if your posts are your website or blogs, if they're not written in a way that AI or search engines can understand, then they're going to get ignored.

So no matter how good you are, like the work that we've done previously, it doesn't matter how good we write content, but it's Are you answering those questions? And that's why I talk about earning visibility. So it's about earning that visibility. It's not just about doing more, it's about doing it differently. So you're answering the question, you structure it, it in a way that people are asking them. So an example is people use, you know, their mobile phones and, and, and they ask, say, hey, Google, or Hey, Siri, and they'll ask that question.

They'll ask a question. Everything's kicking off now. You've just said, you've said the words and everything's like, what, what, what?

Everyone's throwing us now going, things kicking off.

So, yes, so it's. I mean, yeah, I think it's really important to understand that, you know, I understand the frustration and it's really important that the audience understands that it's not just about visibility. It's about the effort that you're going to put in and you don't have to keep regurgitating stuff that you. Sorry. You don't have to keep writing stuff. And it's about earning that visibility. So it's not, not, like I said, it's not about doing more, it's about doing it differently. So it's not necessarily about quantity, but now it's starting to become more about quality.

Definitely 100%. 100%, yeah. Whereas before we were all like, what's the keyword? Let's go and draft up a blog post around this keyword. It's not about that no more. It's about, are you answering that question? Okay. And then of course, there's the. The other question that I came across was the financial side of things. I can't afford to keep running at all. I love this, especially for small businesses. And, you know, what you shouldn't have to do in, in 2025, over this year, the smartest businesses, I keep saying this, aren't throwing money at Facebook or Google Ads.

They're the ones that are going to be building visibility that doesn't disappear the minute they stop buying or stop paying, I should say, because AI visibility, like I said, it's about earning. You're placing the results and it's about staying there so your content is continuously relevant. Answers are driven and that they're trustworthy. Remember that trustworthiness and that driven is going to come from the real questions and the real. And then your real responses, because that's what you would do if somebody was right in front of you.

I remember, actually, it's really interesting, like, you know, paying for adverts and stuff like that. And there's a lot of pressure on businesses to pay for adverts and you're getting a lot of like, oh, you should be doing this and you should be doing that. And I think that has their place for certain specific campaigns and. But I remember working with a groomer probably three, four years ago now because it's a one to one groomer, as in one to one work with them. And they were paying like £300 for Google Ads a month and I was.

And they wanted obviously to make more money. Now there's different ways to make more money. You can obviously increase your prices, increase your productivity or reduce your expenses, which makes you more money. And she was so scared of turning off the Google Ads and she was convinced that as soon as she turned off the Google Ads, you know, the phone would just stop ringing. Stop ringing? Yeah, the phone would just stop. I think it was Google Ads or was yale.com or something like that. But I remember it was like £300.

It took me a good few months to get her to, to, to get her into the mindset to actually turn it off. And then like, you'll be fine, don't worry, you'll be fine. We'll work on like the content and stuff like that. And she was, you know, she's been spending this money for years on these. Yeah, I think what you said is really important as well. It's not like, stop doing advertising for everything. I think what I'm trying to say is, is if you're like this person that you've just mentioned, constantly paying for ads, there's another way.

You don't have to constantly pay for ads. You just use your knowledge that you already got and you just start focusing on answering those questions that people really need answering. And then soon enough when they're searching, you know, you're going to be there up in this AI overview which we're going to touch upon in a moment, you're going to be up there with the answers and they're going to look for you. So yeah, I think another interesting point that I've seen, like people will get a brand new website, maybe they've not had a website before and they'll have a flurry of new inquiries.

You know, they've hit the, they've hit the ground running. They've, they've quickly built up some Google reviews and like the new website's been published and they get this really nice hit of inquiries. But then I think it starts to peter out a bit and so is this what you're kind of saying like that you have that initial rush of authority and it's hitting your website. But actually if we don't maintain that content and you know, feeding the, the machine, feed the machine. Sarah Connor called it the machine in a terminator.

But if you like keep feeding the machine, then you'll kind of like start slipping down the search. The search engine sort of thing. Yeah. Is that. Or is. Am I just making that up? No, no, no, no. That, that is good. I think, I think that's just so much around it. It's what you're feeding the machine and then what the response is not only what, but how. How, like what, how. What are those questions that you're popping in that it's going to then come out with? Because I think like most pet, most business owners, they get a website done, don't they?

Yes. And they're like, tick the box, box ticked. Got a website, I'm on Google. Don't need to look at that now for another five years or so. I always say a website will probably last five years or so before it needs a refresh and keeping up with the times. But what you're saying is actually we need to stop thinking like that. We need to use the website for the tool that it is and we need to make sure that it's constantly being refreshed and updated and plugged into the newest sort of ideas and learning.

Yeah, I mean like back then, as I mentioned, traditionally we would just do like say a, get the content out, find the keyword, let's work around the keyword. But now it's about, well, let's work around what people want, let's work around what people are asking. And you might already have an article on something like, you know, nail trimming. So you've got that article. It doesn't mean that you have to now go and build another article like we used to do previously. Now it's about, well, are we answering all those questions in that article?

So just pull out that article and revamp it and reuse the information and do it better and do it so in a structured way. So you want clear, structured answers and clear structure on what it looks like. So remember, it's not just, it's not just about machine, it's about man as well. So we need as people, users who then land on this site. We're not going to read everything. We don't, as humans, we don't have time. And if we have time, we choose to read this rather than that.

So I rather sit there and read a business book than read a novel, for example. Or me too. I get told off a lot about that, by the way. Relax. Me too.

Do you not read any fiction? No. Don't believe in fiction, if that makes sense. I can't read it. I might. I'm on that. Yes, yes, absolutely. But my, I suppose my point is that, you know, people are choosing what they're going to read and if they have to read the, you know, if they land on your page and they're like, I need to read about this nail trimming because my pet has got an issue with their, with their nails. They're not gonna, they might not, sorry, read all of it, but they'll definitely skim through a lot of it or the, the headlines and go, oh, this might.

Or they might come across a specific headline and go, oh, that answers. Oh yeah, that answers my question now. And then off they go, I'm not put. Not bother with the rest of it. So that's where we need to be. And actually here are like some takeaways, I guess. Right. So the, that to. To think around all of this. AI is already changing how, how not just pet groomers and, you know, pet owners find groomers, this is about small businesses as well. So. But AI is changing how pet owners find groomers and most businesses aren't ready and I'm talking about carte blanche everywhere.

This is not just small businesses now. So it's not pet room, it's not just small, it's just businesses or companies or personal brands.

I think the second thing I've got is if you're not being picked up by search or AI tools that basically you're invisible because they're not going to be able to find you. Right. They're just. And then I suppose the third one is that you can build your visibility without ads, which is what we just talked about, but only if your content is structured the right way. And that last key point actually, and this is something anyone can do, but very few are doing it very well. And of course this is where the opportunity is.

Make sure it's all structured well so people could see it. So before we just touch on that and like how to move forwards, one of the questions people might be asking themselves at the moment is, okay, well, I've got Facebook, I've got Google, I've got website, my phone's not overly busy, I'm not getting those inquiries. So how, how can I actually tell if I'm being picked up on searches? Is there. Sorry Go on. Yeah, tell us about that. Okay, so Google your service and location, for example, like you did anyone, I don't know, Dog groomer in Canary Wharf.

Right. Are you showing up on the map? So is in the results at all? You know, ask your phone. I mentioned this earlier. Try hey Siri. Hey. Google Alexa. Alexa and ask for the nearest pet groomer like you did earlier on. Right. And if your business isn't mentioned, then, you know, that's something to work on. I think you need to think like your client, search for a problem, not your business name. So don't search, don't search for, you know, new media ghosts. Because that's going to come up.

Yeah, sorry, that's really important. I really like this point because when we have A to Z animal care, when you actually go onto Google and look aids at animal care, what actually comes up shop? And we looked at, I can't remember, we look at search terms and stuff like that. You get AZ Animals AZ Beatherstone, Animal Care, Betterston Animal Care, Ashford. You know, A2Z as in T o Z Featherstone. So actually that kind of tell told me or tells us, doesn't it, that. Yeah. People don't remember.

Always remember your business name. They know it's like A to Z or a Z or something, but then they're like, like A to Z care, A to Z animals, A to Z animal care, A to Z Betherstone. There's all those search terms going in. So you as the website creator and content creator, you've got to manage that, you've got to understand that and create stuff around that, haven't you? Definitely. And I love that you brought that up. So I've got a bit of a personal story, if you'll allow me.

Bill. We're very short, basically. This fits in perfectly to what you just mentioned about what we've been talking about, about our own business name things. When I started New Media Ghost, it was called Hashtag Marketing. So I couldn't find the domain name Hashtag Marketing M A R K E K E T I N G. So I chose to call it hashtag and then MKTG shortened for marketing because back way back when on 2017, we were using short abbreviations for things a lot and I thought this is perfect.

So we started the business using MKTG G by the. By 2018 it was I think February. So I started this in the September and then by the February, March, I had to think of a new name because what had happened was I was getting myself out and you Know, trying to build business like we all do. And somebody had said, had sent me an email eventually and said, oh, it's a shame that you didn't respond. It would have been really nice to have seen you there because, you know, after we've met, I think you've got a lot that you can bring in and all this stuff.

And it was basically a VIP ticket to this massive event in London at the time and I'm here in Wales. So for me it was like, oh, I get to go to London, you know, I've just started my business, get to go to London and then I get to speak in front of all these people. I didn't want to speak, but at least I could be interacting with them at that point. And I missed, I didn't get the VIP ticket. And the VIP ticket was like well over £500.

And I was like, well, where is this ticket gone? So I delved a bit and interestingly there was a company up north and they were called Hashtag Marketing, the full name Marketing. And the ticket had been sent to this person and this person attended on my behalf. Oh, you're not Kiki.

But they said, oh, but I'm from Hashtag Marketing and made up. So what you've just said, it's really important that when you're, you know that when you're coming across, when you're writing this content, it's great to have your footer that's constantly with the right. I mean it was the right. But that it matches who it is so that the search engines can pick it up. But remember, it's not just about the search engines, it's about people remembering you because that's what happens. The person remembered me face to face rather than through anything online.

Yeah, yeah, interesting. And I've had a few, I've had a few clients where they're like, I don't get found on Google. And you know, you go and look at their, their business name and straight away it's like, well, you're not obvious. I mean, I struggle with this because A to Z Animal Care is not obviously a dog groomers. But you know, the content within our website and social media and stuff is strong enough to identify us as dog groomers. But I had one client that was just not getting hit by Google at all.

And so we just, we, we added Dog Grooming Boutique. So it was business name Boutique, but we just added Dog Grooming Boutique and she's like, next, the next following weeks is they started to get found. So it starts, it's just stepping back, isn't it? And looking. Yeah. Out from the outside in looking at that business. And like you said, it's obvious to us as a business owner what we do and how we do it and. But actually do the members of the public actually is it obvious to them?

I kind of. So I understand where that is coming from, that whole concept. But also if you think about it, you've got people like Apple and Amazon. You don't know what they do. Just on the lane. Right. Orange. Remember when Orange Telecom was around back. Way back then. EE another one bt, you know, we don't know that they're a phone company so. But I mean it was different then because they were building brands in a different way, not using the technology we have today. However, what we could look at is perhaps it doesn't need the extension of what you do.

So New Media Ghost doesn't say digital marketing, it says managing digital presence. Granted. But what I'm saying is New Media Ghost is New Media Ghost. And in the content then the content that I haven't drafted up in a while because I'm so hard on everybody else's, it says that it's digital marketing, that it helps in these. So it's the same with the grooming, groomings and grooming businesses. You don't necessarily always. It's good I think if you do, if you're happy to stick to that one niche, it's just.

Is to have grooming. But if you put that in your content like A to Z animal care, like you said, you're not groomers but all your content has got the. That based around you have a grooming business see coming up. Yeah and it's, it's just like again as business owners we're so stuck in the business, in the trenches as I sort of say doing it day in, day out. And it's really hard at times to lift ourselves above the business and look from the outside in. And then if we haven't got the particular knowledge or expertise like we don't know what we're looking at either.

No, this is true. Yeah, no, absolutely. So what I say is always think like a client, search for a problem and answer that problem. So don't search for that business name, which is what you know, don't search for A to Z. Don't search for new media because try like things. Don't search for the pet, groomer, pets. Pets and pausing or something, you know, whatever the name is. Don't search for that business. Try like things like how Often should I groom my poodle? And then in that answer should be the answer of how often you should groom your poodle but also your brand can be put in there.

You know, so some of this, some of the work that we've done is where we've bought in your brand and said at A to Z Animal Care we do this, this, this. And it's answered that question, how often should I groom my poodle? You should groom your poodle, blah, blah, blah, blah. And A to Z amlcur, we do this by this, this, this. So it's already bought your brand name and someone's searching, the machines are picking it up and then, and people are then seeing that answer and they're seeing your brand that comes up.

So you know, these answers that I'm giving you, they're not deep audits, but they're enough to see if you're being picked up at all. So that's on searches on Google Search engine, on search engines and then on GPTs. And if you're not, I guess that's where, you know, we could possibly help you with your content as well.

Should I talk about how we've developed the Zero Click Authority app, which is. Yeah, what is Zero Click Authority? So that's exactly a place to start. Absolutely, yeah. No, that's a good question because I said I talk about AI overview. So at the moment when you do searches and I've got to say this. So there is a caveat to this that not all sectors are showing up online just yet. But. But I'm urging people not to wait and just to keep going, start it now because it's going to happen.

And I said this in 2022 in my YouTube and every was like, what are you talking about? And then 2023 people are like, what is this that we're seeing? And now 2025 they're like, how do I get on there?

So some people still don't know about this and they see it and they're not bothered. But basically when you do a traditional search at the top, you might get an. You might. Like I said, it's not covered. So there's caveat. It's not covered with all sectors. You might get as an AI overview, it's called and it's basically where Google is answering. Well, not Google, the businesses and brands are answering questions in these little tabs. So you might ask a question and it's being answered in these little tabs.

That's the AI overview. And that all that space on the right then you have the brands, only some of them that are pulled through the, according to Google, are answering the question directly or within that context are being shown. So you know, where before we used to have those sponsored listings and then traditional links. Those traditional links at the moment are still there, but they've gone way back down. And this AI Overview has come up. Now, as a searcher, if you're searching for the best pet groomer in Canterbury, then your content should be saying, we are the best pet grooming Canterbury because of this, this, this, this, this.

And then if you've got, say if you've won an award, bring the award in because that gives you a trust signal. And then that's what comes up on AI Overview. AI Overview will pull that through and say what you know, and you might be one of five or you might be just you, but it'll pull it up and it'll tell you why, you know, in their mind, you're the best pet groomer in Canterbury because one, you, you answered the question. Two, you've used the best pet groomer in Canterbury.

Three, it's given a trust signal because you even said to the machine, I'm the best pet groomer because I won this award. So it's already providing trust signals. You might have somebody on Facebook say, oh, I went to the pet groomers in Canterbury, which is the brand, and I got this, this, this done. And then because there's not many people saying that yours might be the only brand that comes up on AI Overview, or yours could be one in five that comes up or yours will never show up because you're not going to do this.

And people might be listening going, oh, what is this? AI Overview. And I think it's been quite subt the last few months. It's appeared on searches, but it doesn't really. Google don't do any big announcements that all of a sudden you're now going to get this AI Overview, but. But you kind of suddenly just realize it's popping up. You know, some people find it annoying. I'm like, yeah, I didn't ask for that, you know, and scroll past it. But actually, if, if people are interested in what this is like, go, go and Google something today and see if you get that sort of.

The very top is like. It does tell you AI Overview, doesn't it? Yes, I think it's a kind of italicy, kind of. It' font. Yeah, it's got stars around it. Yeah, it's got stars around it to show you that it's like AI and stuff. And it's. This is, this is the zero click. You know, you've not clicked anywhere. You're getting that overview of your, of the business and that's what's being pulled through on your search. Absolutely, yeah. Yeah, that's exactly what zero click is. So then we, I went ahead and built zero click authority and then we went ahead and thought, hold on, how can we make this much easier for, for people to use so that they.

So I think it's still important to have some knowledge about SEO. But right now, even if you have no technical knowledge, because this is not about tech, this is about how you're going to answer your customers and your prospects questions. I think if you start there and then you start building it, then you will get up higher on those AI search overviews if they're not out for your sector yet or if specific ones aren't, because they're not all out yet, but they are. Oh, they're coming, they're here.

I didn't say they're coming. And they're here now in a lot of places.

So how does your. You've designed an app, haven't you? How does that help? Yeah, do you want me to just run a quick demo, Bill? Well, it's a podcast. Oh, yeah, of course, yes, of course I do, yes. People listen whilst driving. They can't watch it. That's true. Yes. Yeah, I remember I'm listening to something like this when I was on a run and somebody, somebody said the same thing, so I should have remembered. So basically the app and there's a wait list and I'm happy to send you the link, which is zeroclickauthority.com and then one of the tabs has got AI visibility.

Waitlist. I'll send you that so you can join the waitlist. It's in beta testing right now. It started beta testing yesterday. And basically it's the content that you have, you insert it into, you insert that page. So not your homepage but more of your blog post or an article or who you are, why you are. And it'll come up app and they'll score how good your content is and they'll tell you whether it's. And this is for people who have got a little bit of technical knowledge, but you don't need full technical knowledge for this.

But it'll come up with your meta title and they'll come up with your meta descriptions and it'll come up with a score on, on where you are and then kind of give you a hint on, not a hint, give you information on where you can improve. It might say, like, your word content is so small, so short. So if your word content is, you know, say 80 words on the page, I might say increase this. And this is why you're not coming up. Now, the beauty of this app is you put your URL, this is how simple it is.

You put your URL in of that page. So you put the page, website page in. So not your homepage. This is like your article page, your blog page. You put in a keyword that's relative to that page. So if your page talks about, oh, we'll go back to nail trimming, let's just come back to my mind then. So if your page is about nail trimming, you put nail trimming as that keyword in there. Because remember, each page should be focusing on what you're offering the person who's reading it.

Then it'll show you, it'll give you a score and it'll show you where you can improve. It'll also give you a list of key takeaways that are already predetermined and written for you on the information of your page. And it'll give you the information for like, questions and answers that people are likely to ask and have asked. And then it'll give you any background coding. So if you like the back end of coding, you don't have to use it. And all you do is literally there's a copy button there you copy and you paste it straight onto your website.

Now I always say check because remember, we're still using AI for a lot of these things to pull through, but we're using a a lot of manpower. So myself, developers and my partner who's working on this, we use a lot of our human self to insert information into it. So why this is going to work, why it has been working because I've used it for clients. So when I first started using it, I was doing it manually and all the information was through manual process. And people were starting to show up within two days, if three days most.

And now it's taking longer. And it's taking longer because more people are starting to get to the gist of, oh, we need to start doing this. And they're like trialing things and doing things and other marketers are telling people that they need to do this. So now it's taken. Sometimes it can take three days, sometimes it can take 14 days. Before your website, that page that you're talking about shows up in AI Overview or shows up in your GPT search, remember, we're not searching for your brand, we're searching for the question.

Then the answer should be you link into your brand. Yes. And literally all you have to do is copy and paste onto your website. That's all. There's a click, click, click and that's it. There's a lot, there's a lot of, a lot of noise out there, isn't there? And it's very hard to sort of cut through all that. So not all pit grooms are sort of tech savvy and they might outsource this. So how can they bring this to their website? Like developers attention? You know, a lot of I, I, I myself wouldn't play with the back end of a website.

You know, I wouldn't like, I can do it, but I probably wouldn't. But you know, I could send the copy to my web developer and just say, can you, can you upload that for me please? You know, how do we, how do we communicate with that web and say I want this, I want this to start working better for me? Yeah. So with the app, I think you need to do a bit of the work because you need to understand who your audience, what pay points they have if you've already answered them.

So remember, we're not asking people to continuously write lots and lots of content. We're actually helping people to say I got content, but how do I get this onto AI Overview and how do I get this to GPTs as in the search results? And what we're saying is that all you need to do is put in that URL and you put in that, that keyword that you're answering, it'll give you the information you yourself can actually copy and paste it onto your web page that you've already got your content piece.

And then if you do want to use the back end of the information again, you just copy and paste it onto a, I don't know, a word document and you can just trans send it over to your, to your developer or whoever's running your website. All call, just give us a call and we'll do it all for you. Yeah, I think again this hits another topic, doesn't it, about choosing who develops your, your websites. And I, I always say like your accountant is like your critical friend to your business and it should be someone that you're happy to pick up the phone to, you know, answers your emails and happy to chat to you.

And I think, I think we need to start saying the same about web developers as well because, because you know, what do they know about the pet industry? The person that you go to, have they got knowledge about the pet industry? Do they know what ultrasonic teeth cleaning is? And are they going to like, be open to your ideas and the copy that you want on there and stuff? I think that's important, isn't it? Yeah, I think rather than. This is a bit of a fine line here.

So there's a difference between content marketers and web developers. So you've got the web developer who will. Well, that's the difference between the web developers as well, to have people who will design a website and then you have somebody who can develop a website. So the people that design it, makes it, can make it, can make it look pretty and whatnot, but also they could be architectural designers. So something that you know, like someone, like I do is look at where the customer comes in, look at the customer journey, where are they going to fall out?

Are all the processes in place for somebody who's going to land on your website, where are they going to go and what, you know, where you're going to attract more customers to come in. So which area? So you've got your web designer, then you've got your web developer who might do the backend as well as the design. And so the design part is make you look pretty site, but not the customer journey, but develop it from a machine point of view. So, you know, putting in all the coding and then you've got your content marketer who might do, who will write the content in the way that we should be writing it now going forward, answering questions and then using that content to make sure that you're attracting people to your site.

So I think there are so many different nuances, I guess, isn't there, to who you choose. So your best thing, if you want to get, get more presence on your website, is go and speak to different people and find out what their strengths are and how, how they can help you optimize your website. And ultimately you and I have had this conversation actually, so, so I'm glad that like, we're kind of touching on it, but ultimately we should be as content writers, developers and designers listening to you, the business owner, because you are at the forefront of your, with your customer.

And, and you know, there's been several times, several occasions where I said, hey, Bill, I found this. These are the keywords people are searching for right now. But you come back and said, yeah, but we're not going down that road with our business. So, you know, that's non Negotiable. It's like, yeah, we're not doing that. And then sometimes it's been things like, Bill, Christmas is coming up. Are you doing any packages? Because we can start writing about those packages and how they intertwine with the services you offer.

Now that's where a content marketer and a marketer would come up and give you the ideas to say, you know, we should be doing this. And then you say, yes, we want to do something for Christmas. Or you might say, no, this is not for us right now because we're, we're focusing on some, some other part of the business. So it's really important that you find a person that could understand what you want, what your needs are, and also be able to then help him navigate into what area to help you increase more inquiries.

Yeah, I think it's really interesting and with the app that you're developing and providing, that can give people different levels and different access levels with help, because it may be that they just can't afford to invest in a content marketer like yourself, but they can take on the app and learn how to do it themselves, all the way through to employing someone to write the content and the blogs and make sure the SEO and everything's up to, up, up to scratch. So it's really interesting. Absolutely. Yeah.

Yeah. So what's the. How do people find out more about this? So if they go, I'll send you the link. Oh, mind you, I'm saying I'm sending you the link. You can't. So I'm just gonna find my link and then just, I can put it. In the show notes. Okay. Send it afterwards, tell us, tell us what the link is and I can put it in the show notes. Okay, so if, if, if, if they can visit zero, as in Z E R O, click authority as in zero search.

So zero click authority.com under our services. It's the second one and it says AI visibility wait list. So we have a wait list because we just gone into beta mode and yesterday. So we've got people testing it out for different, different business size models, different companies and different sectors. So, yeah, they can visit it there. Excellent. Well, you know, it's been fantastic picking your brains and just that. I mean, I've had it going around in my head like, this isn't just something that you've, you've stumbled across.

This isn't something that you've just gone, oh, I really like this. You, you've got a degree in it, or did you go in, you took a Degree in AI marketing, was it? Yeah. So basically I am, I am a chartered marketer, which I have been for I can't even remember how long.

A chartered marketer? Yes, I am Y. So I'm not just somebody who's gone into Google or whatever and try to learn about marketing, thankfully. And I've also got. So before I got my degree in marketing and became a chartered marketer, I was, I was in marketing as a Ph or director. So I got hands on experience and I liked the marketing side and I got pushed into. So basically I got pushed into doing something because one of the account managers wasn't there. And then my. I actually turned around and said actually we need you in marketing.

So my career started off with all the experience and I thought, well, I should learn more of the fundamentals so I know what I'm doing, but what does this mean? And then I went out and as I had a full time job way back, I can't Even remember like 20 years ago I did my courses and I passed in all of my courses in marketing and I became a chartered marketer and then recently I was. Was invited on a AI course and I think it was, was it last year of year before.

I can't remember. I was probably one of the. Probably I was one of the very few that passed AI Marketing course. So it's kind of like a second degree but it's not a degree. But I don't really talk much about it because AI is moving so fast. Yeah, I think the qualification is irrelevant in, in that sense because I'm learning as I'm going along, but it's not something I've just picked up yesterday. It's something that I've been doing for a couple of, you know, a good few years now.

And I am, I'm still learning and I'm still part of a cohort of people that are learning AI marketing specifically as it's moving. As it's moving. I'm on that course. So I'm learning more and more and just to, you know, test and trial things and learning from people who are much better than I am. So amazing. Someone. Someone's designing it somewhere. Yes, yes, they are. Until it takes over and runs itself. That's on the earth. I don't think it's going to be long.

Anyway. The Terminator is coming.

No. Stop fighting people. We, we should, we should end the podcast with the, the, the.

I love that. Yes. Well, I've been. There's some people out there going what the hell is he talking about go and look it up. Go and Arnold Schwarzenegger. Go and look up. Watch the movie. It's AI all over the. Put it in chat GPT and see what. Oh, yeah. If you ask. If. Right. If you ask chat gcp. Because I've done this. I've challenged it and said, look, you're just the next Terminator that's ready to take over the world defense system and destroy us human beings. And it's all like, no, we're not.

I said, well, well, obviously you'd say that, wouldn't you? You'd say that you're not going to do it, but you are going to do it. You're going to. You're the next guy in it. It's like, so this, this is actually. So this is quite actually interesting because who's told. Who's inputted that answer for it to say that? Because it needs humans to input the answer. Presume at this point. Yeah. I mean, remember the learning model is that they'll learn and learn and reiterate. Right. But originally it's gotta be somebody who's put in an answer for it to come up with that answer.

Maybe it's watched a movie, I don't know.

Interesting. Are you one of these people that sits on a sofa at night chatting to ChatGPT? Is it a he or she or it's just a machine? Yeah. So I think I've been pulled about this before. So I'm always talking about man and machine. I never talking about how he or she. I have no name for. For a. For an AI model. I, I call them GPTs. Basically.

I've got clients that sit there at night, like, planning their life and chatting away and, and talking away. And I'm not sure I've gone as far as giving it a name yet, but, yeah, definitely. Like, we know we get messages saying, I've been chatting to. I've been chatting to chat gtp. And he said, said or she said. It's really like, it's really captivating. It's really like grabbing hold of people, isn't it? Yeah, I think, yes, I've got a friend who was talking about. And in fact I switch off.

So if I'm not doing it for work very much like what we talked about, books, I switch off from it because I think I might have an addictive personality where I could get consumed in just talking to that instead of my family. Yeah, bro, I think, yes, it might, it might start like, humans might start replacing partners and, and marriages with like, AI stuff. It's already started.

There are stories out there. What's that movie? There's a movie, isn't there? IRobot. Is it? Yeah. Well, you got iRobot. You've got the one where the. They. They bring a girl in as a sort of a replacement parent or sister or something. Oh, that's right, yes. Oh, beats people up and stuff like that. It's like.

Well, yeah, scary, actually.

Anyway, we digress again. That's my thoughts. So zero click authority.com. Yeah. And that's an AI visibility list on there. A wait list.

Yeah. And so as soon as we get through the beta stage, we'll be rolling this out to the waitlist people first. So definitely get yourself on the. There is a sort of timeline for that. Or is it a bit. How. How long's a piece of string. Yeah. At the moment, because. So yesterday was the first time that we went out on beta mode and already we've had so much feedback, like how great it is and how can you get it out there right now? And we're like, hey, hold it, hold your horses.

We need to find out, like, what the issues are. So it's great that we've had a good reception, but also I want to be in a situation where.

Where we get the information. Right. And not just throw something out there and say, everybody use this. So, yeah, and it's always going to be a movable feast, as you were saying, because AI is growing. It's growing in different ways. Robin and I have already looked at how we can go to the next stage of it. So we're already ahead of what we've done. It's just now about making sure that it's going to provide what we're saying it's going to provide by the beta testers testing it for us.

Yeah, I'm really excited. I'm going to jump on there and get on the waiting list, start to see how it's going to help people and hopefully I can use it within my business to help my clients as well. So that'd be good. Yeah, absolutely. And I think. Yeah, I think once you start looking at it, we haven't put in any tiers or pricing on it yet, so, you know, all that's really important. So it's a question that I get asked quite a bit is, how much is this going to cost and when can I have it?

And it's like, I don't know yet because we need to kind of work out, you know, the audience. Well, it's for everyone, really, but the audience that will be most receptive to it. So. Yeah. So watch this space and join the waitlist. Excellent. Well, thank you for your time, Kiki, and it's been great having you on, and I hope we've upset loads of Alexis out there.

Thank you so much for having me on again. I've really enjoyed it. I really enjoyed our conversations anyway. But yeah, and hopefully see you soon. Yeah. When, when the next update is due, we'll get you on for another podcast. Brilliant. Okay, thanks, Bill. Take care. Take care. Bye. Bye. I hope you have enjoyed this podcast. Please make sure you give us a like or a review to help people find it. The podcast is sponsored by Low Pay. Head over to www.lopay.com to find out more about their payment solution.

Sam.