Rosie runs WUF Design and is a search engine optimisation expert. Rachel is a writer and works with Pet Professionals helping them market their businesses.
https://www.thepawpost.co.uk
EPISODE ARCHIVEIn this episode, Bill is joined by KiKi, an SEO expert from New Media Ghost, to talk about something that can make a huge difference to your grooming business: being found online.
EPISODE ARCHIVEThe conversation with marketing expert KiKi Choda from New Media Ghost elucidates the critical significance of local search engine optimization (SEO) for pet grooming businesses. KiKi delineates the necessity for pet groomers to enhance their visibility in local searches, emphasizing that 80% of consumers utilize search engines to locate nearby services. The discourse further explores the dynamic realm of digital marketing, where traditional methods are being supplemented and, at times, overshadowed by the digital landscape, including social media and keyword strategies. We engage in a thorough examination of practical tactics that can be employed to optimize online presence, including the importance of creating valuable content and leveraging local keywords. Ultimately, this episode serves as a comprehensive guide for pet grooming professionals aiming to elevate their marketing strategies and ensure their businesses thrive in the increasingly competitive market.
EPISODE ARCHIVEIn this episode, Bill is joined by Jamie Stenton a director at Lilac James. Lilac James specialises in Search Engine Optimisation, Social Media Advertising, and Google Ads. Jamie talks about these subjects and how getting these right can produce a constant stream of customers through the doors of your business.
EPISODE ARCHIVEBill Betts dives deep into the essential strategies for marketing your pet grooming business, especially as we approach 2025 and seek to expand our client base. He emphasizes the importance of distinguishing between customers and clients, advocating for building lasting relationships that go beyond mere transactions. Throughout the episode, Bill highlights the necessity of effective branding and understanding your target audience, urging business owners to identify who they truly want to work with. He also discusses the significance of diversifying marketing efforts across various platforms to create multiple touchpoints with potential clients. With practical tips and insights, this episode is a must-listen for anyone looking to enhance their marketing approach and thrive in a competitive industry.
