EPISODE 201Clients & Marketing
Turning Customers Into Clients
In this episode of the Pet Grooming Business Podcast, Bill talks about the important difference between having customers and building real client relationships.
What’s on your mind?
Business support for where you are right now.
15 episodes
EPISODE 201EPISODE ARCHIVEClients & Marketing
TikTok for Groomers: How to Get More Clients Without Dancing
Think TikTok isn’t for you? Think again.
EPISODE ARCHIVEEPISODE ARCHIVEEPISODE ARCHIVEEPISODE ARCHIVEClients & Marketing
Marketing Mastery: Insights from KiKi Choda of New Media Ghost
The conversation with marketing expert KiKi Choda from New Media Ghost elucidates the critical significance of local search engine optimization (SEO) for pet grooming businesses. KiKi delineates the necessity for pet groomers to enhance their visibility in local searches, emphasizing that 80% of consumers utilize search engines to locate nearby services. The discourse further explores the dynamic realm of digital marketing, where traditional methods are being supplemented and, at times, overshadowed by the digital landscape, including social media and keyword strategies. We engage in a thorough examination of practical tactics that can be employed to optimize online presence, including the importance of creating valuable content and leveraging local keywords. Ultimately, this episode serves as a comprehensive guide for pet grooming professionals aiming to elevate their marketing strategies and ensure their businesses thrive in the increasingly competitive market.
EPISODE ARCHIVEClients & Marketing
Unlocking Success: Marketing Strategies for Pet Groomers in 2025
Bill Betts dives deep into the essential strategies for marketing your pet grooming business, especially as we approach 2025 and seek to expand our client base. He emphasizes the importance of distinguishing between customers and clients, advocating for building lasting relationships that go beyond mere transactions. Throughout the episode, Bill highlights the necessity of effective branding and understanding your target audience, urging business owners to identify who they truly want to work with. He also discusses the significance of diversifying marketing efforts across various platforms to create multiple touchpoints with potential clients. With practical tips and insights, this episode is a must-listen for anyone looking to enhance their marketing approach and thrive in a competitive industry.
EPISODE ARCHIVEClients & Marketing
Digital Marketing with Jamie Stenton
In this episode, Bill is joined by Jamie Stenton a director at Lilac James. Lilac James specialises in Search Engine Optimisation, Social Media Advertising, and Google Ads. Jamie talks about these subjects and how getting these right can produce a constant stream of customers through the doors of your business.
EPISODE ARCHIVEClients & Marketing
Social Media Expert Zoe
In this episode, Bill speaks to Zoe from ZC Social Media about her story and using social media platforms for your business. Zoe has been doing this for a long time and has appeared on national TV so this really is a must-listen.
EPISODE ARCHIVEClients & Marketing
Branding Expert Lauren Simmonds
In this episode, Bill is joined by Lauren Simmonds owner of Pet and Ink Designs. Lauren is a branding & design specialist and works with Bill on his Pet Grooming Business Programme. We speak Branding, Design, and about Lauren's story.
EPISODE ARCHIVEClients & Marketing
My chat with Karly Edwards the Pet Business Marketing Coach
Here is my chat with Karly Edwards who is a social media expert. Karly gives us some awesome tips on how we can stay engaged with our audience on social media.
EPISODE ARCHIVEClients & Marketing
My chat with brand new Pet Groomer Vikki from The Bubbly Paw
Vikki has just started her Pet Grooming journey and has already learnt lots of valuable lessons. Vikki kindly agreed to have a chat with me so we could all learn about the lessons she has learnt in the first few weeks of starting.